Find the constraint before you add activity

Placeholder article. Replace these blocks with the real piece — the structure below shows every block type available.

Start with the number that is stuck

Before adding channels, identify which single number has stopped moving: traffic, conversion rate, average order value or repeat rate. Everything downstream of a stuck number is wasted effort.

• Traffic flat but conversion healthy → acquisition constraint
• Traffic growing but conversion falling → offer or landing constraint
• Both healthy but margin falling → pricing or mix constraint

Adding a channel to a leaking funnel just makes the leak more expensive.

Once the constraint is named, the roadmap usually writes itself — and most of the tactics you were considering fall away.