All casesPersonalised dermatology · UAE
Ilik Health
Positioning, acquisition and funnel optimisation for a personalised dermatology platform in the UAE.
HealthAcquisitionFunnel
The challenge
A clinically credible product in a regulated category, with a funnel that asked for too much commitment before establishing trust.
What we did
- 01
Rebuilt the positioning around the consultation rather than the product.
- 02
Restructured the funnel into a staged intake that earns information progressively.
- 03
Developed a creative system that stays compliant without sounding clinical.
- 04
Instrumented the funnel so drop-off could be attributed to a specific step.
Results
TODO
Consultation completion rate
TODO
Cost per qualified lead
TODO
Funnel drop-off reduction
Figures pending client sign-off before publication.
More work
Ready when the opportunity is.