All casesCommerce · Automation

Sport-M

A connected commerce system spanning product data, automated image production, creative workflows and paid media.

CommerceAutomationPerformance

The challenge

Thousands of SKUs, manual image preparation and a creative pipeline that could not keep pace with the catalogue. Media spend was limited by production capacity rather than demand.

What we did

  1. 01

    Mapped the product data model and normalised brand, category and SKU conventions.

  2. 02

    Built an automated image-processing pipeline for background removal and marketplace-ready exports.

  3. 03

    Connected the catalogue to creative templates so new products enter the ad account without manual design work.

  4. 04

    Restructured paid media around product margin rather than blended ROAS.

Results

TODO
Production time saved
TODO
Creative volume increase
TODO
Change in blended CAC

Figures pending client sign-off before publication.

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Ready when the opportunity is.

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